Open Source
Context engineering for growth intelligence
Point Basesignal at a URL. Get a structured growth profile — ICP profiles, activation maps, value moments, measurement specs — in 60 seconds.
No data required. No signup. Just run it.
Teams can't answer the most basic growth questions
Every product team needs answers to these questions:
Who are our best users?
What makes them stay?
Where do they drop off?
What should we measure?
How does our product actually grow?
The answers are scattered across tools, teams, and outdated documents.
Building this connected understanding — the growth model — requires weeks of consulting-grade work.
Most teams get 30% done and give up. The growth model never gets finished.
What if the growth model engineered itself?
Basesignal scans your product's public presence — marketing site, pricing page, docs — and generates structured growth intelligence automatically.
ICP profiles
Your best customers, prioritized by product fit
Value moments
The moments that make users stay, tiered by impact
Activation map
4-level spectrum with measurable triggers
Measurement specs
Every event, property, and dimension you should track
From a URL. In 60 seconds. No data required.
What took consulting teams two weeks now takes a single command.
Run it your way
Basesignal is open source and runs wherever you want. No signup, no API keys to manage, no vendor dependency.
CLI
npx basesignal scan — JSON files on disk, no vendor lock-in
MCP Server
Connect from Claude Desktop, Cursor, or ChatGPT for conversational refinement
Docker
Self-host the full server with persistent storage
From URL to lifecycle dataset
Basesignal builds up a complete growth profile in layers. Each tier adds depth — from scan-only intelligence to connected, live metrics.
Scan Intelligence
Shipped- → Product identity — what is this, who is it for, how does it make money
- → Value moments — the moments that make users stay, tiered by impact
- → ICP profiles — best customers, prioritized by product fit
Growth Definitions
Shipped- → Activation spectrum — 4 levels with measurable triggers
- → Lifecycle states — new through churned through resurrected
- → Entity model — core objects, properties, and relationships
Measurement Framework
Shipped- → Tracking plan — every event, property, and perspective
- → Breakdown dimensions — segmentation axes for analysis
- → Cohort framework — time windows and grouping rules
Connected Intelligence
Next- → Data connection — Amplitude, Mixpanel, Segment connectors
- → Gap analysis — what you track vs. what you should track
- → Live metrics — actual activation, retention, revenue from your model
Growth Operations
Future- → Segment discovery — microsegments that outperform or underperform
- → Growth agents — recommend and execute growth plays
How it works
Point at a URL
Run npx basesignal scan with your product URL. Basesignal crawls your marketing site, pricing page, and documentation.
AI analyzes through 7 lenses
Capability mapping, effort elimination, time compression, information asymmetry, decision enablement, and more — then converges into structured output.
Get your growth profile
ICP profiles, value moments, activation maps, entity models, and measurement specs. Portable JSON you own. Use it everywhere.
Where we're headed
Basesignal is being built in the open. The core engine is shipped — here's what's next.
The Open Source Engine
Multi-phase pipeline, 7 analytical lenses, LLM convergence. ICP profiles, activation maps, measurement specs. CLI, MCP server, and Docker.
Refinement Loop
MCP tools for profile retrieval and updates. Cascading updates — change activation and measurement specs auto-adjust. Confidence tracking and suggestion engine.
Extended Sources
YouTube analysis, documentation parsing, G2 and review mining. Benchmark database to compare your growth model against similar products.
Connected Intelligence
Amplitude, Mixpanel, and Segment connectors. Gap analysis between your tracking and your ideal plan. Live metrics from your actual data.
"But I don't have any data connected yet..."
You don't need data. You just need a URL.
Basesignal generates your growth model from your product's public presence — marketing site, pricing, docs. The intelligence comes first. The data connection comes later. And when it does, you'll already know exactly what to measure.
Get started in 60 seconds
npx basesignal scan https://your-product.com Open source. MIT licensed. No signup required.